Thursday, October 18, 2012

iPhones and Marketing Data Collected!

Is Apple using data from iPhone users for Marketing?

The new iOS 6 software uses data for Advertising purposes. Many of us are unaware of this option. I am almost certain that many of us are too excited to set up our new iPhone and we accept the terms and conditions in the start up screen without carefully reading what are these terms and conditions and as usual we will press "i agree" and this takes us to the home screen of the iPhone we have long been waiting for. By accepting these conditions, we are authorizing Apple to use our data for Advertizing purposes.

The good news is that there is an option to turn off this setting. However, it is harder to find. Below are the navigation planes to get to this setting.




Setting --- General --- About --- Advertising! Here is the option to turn off "Limit Ad Tracking"

After getting to the "about" screen, scroll all the way to the bottom to find advertising.

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